Establishing a brand and experience with a prominent personality
Create a following through showcasing Singapore’s culture for brand resonance.
A brand that is ties together with Singapore’s culture and to enhance purchasing decision and increase awareness to the brand.
We dove deep into focus on the branding for the company and should not just sole be branding the product. Focusing on mums and the older crowd, we wanted them to remember the old times hence coming out with the new promise:
IT’S THROUGH THE GENERATIONS THAT MAKES EVERYTHING GOOD
The distribution channels are through events and we wanted to create a dynamic experience. With the Singapore culture of generations. We wanted to create a mascot that people can identity with, will trust and listen to. Who else than a grandma. They know best.
STRATEGY: EVERYTHING GOOD
Everything good is a sweets company that is looking to bring their brand to the next level. They are looking at targeting tourist and be known as a Singapore iconic sweet.