WEBSITE DESIGN

Improving the experience through strategy and design for youth education

01 —

INTRODUCTION

Solutions

 

To effectively engage and share their beliefs through the use of visual expression, we recommended the use of a customised page that focused on a strong use of visual language. Regarding the layout, a modern touch was given with inspiration derived from the layout of a magazine; communicating the needed information with the help of relevant graphics.

 

The user experience was a critical factor when developing the new website. There were multiple content and programs that needed to be highlighted, thus a scalable design was crucial. We had to ensure the new sitemap and its wireframes were able to catch the user’s attention and prompt them to explore the rest of the site. Keeping the user experience in mind, the sitemap and wireframe were purposefully designed to be at the intersection of being creative and easily usable.

 

SINDA Youth Club

Results

 

As noted from the youths, after the improvement has been made, the website made a 180 degrees turn -- impressing the majority of them.

 

 

 

Experience design

 

The site information architecture was crucial in developing the user experience. With multiple content and programs that we needed to highlight, we focused on a design that was scalable. We design the site map and wireframes to intrigue the audience as soon as possible and prompt users to explore the site easily.

02 —

WORKS

New look and feel

 

Applying the new brand look and feel to the oragainzation site expressed SINDA Youth Club in a more professional and serious organization. It helped to hold interesting content that could engage with audience and connect with them.

Services applieD

 

 

Their Story

 

Developed in 1991, Sinda Youth Club’s goal is to improve the socio-economic status of Singapore’s Indian community by inspiring the youths to work towards greater achievements. Sinda provides the youths with motivational programmes and mentorships to grow into confident and capable adults.

WEBSITE: SINDA YOUTH CLUB

Challenge

 

Sinda noticed the current brand aesthetics failed to engage the youths -- their target audience. In addition, there was an ineffective sharing of its mission statement due to the presence of a mismatched website theme.

Let us wow you!

Have a chat with us about your project and find out how we can help your business grow

© 2017 Emphasis Brand Consultancy. All Rights Reserved.

140 Paya Lebar Road, A-Z Building #09-22, Singapore 409015​

hello@emphasisbrands.com

+65 3157 9369