Just as how a doctor can’t give you the right medication and treatment if he/she can’t diagnose your problems in the first place, you can’t start to fix your SEO issues if you don’t even know what the issues are. During the complimentary audit, we will help u plan realistic timeline and goals to achieve between you the business owner and our project manager. And if we perform, we dont get paid -period!

So always start with a SEO audit, which includes both a technical and structural runthrough of your website, its pages and assets, as well as its content makeup and relevance. There are many free tools on the internet that can help you run a technical basic SEO audit, just google for “seo audit tool” and you should be able to try out some.

 Most free SEO audit tools however only look at the technical aspects of search optimization and don’t give you much insights on an increasingly crucial aspect that Google is looking into, which is that of user experience and user relevance. Full an in-depth, comprehensive SEO audit that covers all the critical factors, it is recommended that you consult a professional agency, like Stridec.

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Google now considers 2 factors in a big way when it comes to giving search result visibility to websites and there are loading speed and security.

The need for speed

Nobody likes to wait for a website to be downloaded. In today’s digitally-connected world, a 3-second delay in loading speed is a lifetime and a big enough push to send your visitors away from your website and into the welcoming embrace of your competitors’.

Having a fast website involves 2 parts: optimization on the website itself (code and assets such as images), and server speed. The easier one to optimize is that of server speed, as it usually only involves a simple upgrade of your hosting plan to a higher one that prioritises more server resources and additional configuration to boost the server response time.

A simple way to know your website’s loading speed and what needs to be optimized is to head over to Google’s PageSpeed Insights tool. Simply enter the address of your website and Google will scan your website for problems and potential issues that may be causing your website to load slower than desired.

Once you have the results, you can now go about fixing the issues, or pass to a web designer to do it for you.

 

Make security a priority

Similarly, Google is also putting a lot of attention on secure websites which is hardly surprising given the increasing frequency at which websites – even of major corporations – are being hacked and breached into. Having a secure website not only improves your SEO performance overall, it’s also good corporate practice and customer responsibility as a growing majority of users – both public and commercial – become concerned with data privacy.

And just like speed, security has to be dealt with on 2 fronts: on the website itself in terms of writing and maintaining secure code, and configuration on the server.

 

One of the most basic security elements to put in place is that of a Secure Socket Layer – or SSL in short – certificate. Otherwise known as HTTPS (Secure HTTP protocol), a SSL certificate encrypts the communication between your website and the users’ browsers, and is represented by a padlock icon on the browser’s address bar.

 

Having a secure website demonstrates to your users that you care about and take their data privacy concerns seriously, which in turn builds trustworthiness, so your audience is more likely to click to your website and stay longer, improving your click-through rate (CTR) and dwell-time, both of which are significant factors when it comes to high ranking performance on Google search.

Too much to take in?

 

Drop us a note to book a consultation. Let’s see how we can help.